About
We are the team behind creators who become cultural figures.
Diving Bell is an independent, founder-led, talent management company. We have enabled our talent roster to achieve record-breaking books, cinema-release films, chart-topping podcasts, sell-out live shows, and world-first brand partnerships.
In their words
Diving Bell are a management powerhouse.
Award-Winning Creator Duo, 1.6m Following
I am continuously blown away by their creativity and stand-out roster, it feels like there is no other talent management agency like them.
Head of Communications, FTSE-listed Confectionery Brand
Working with Diving Bell has been a complete game-changer for me.
Broadcaster & Content Creator
If we see their email in a talent's bio, we know it will be a fab experience.
Founder, Leading Influencer Marketing Agency
It has felt like finding the team I didn't know I was missing.
Lifestyle Creator & Creative Director
Diving Bell just gets it. I've felt truly championed, not just represented.
Interior Design Creator, 500k
They have this rare ability to see the big picture while never missing the details.
Creator & Writer, 500k followers
They genuinely care about developing their clients' careers in the most meaningful way, you feel really valued.
Founder, Leading Independent Creator Marketing Agency
With diversity, authenticity, and meaningful impact at its core, we've never felt more seen and accommodated by management.
YouTube Duo, 1m+ following
They're not just managing talent, they're helping shape the future of an industry that must be inclusive and representative of the world we live in.
Commissioner, Global Youth Entertainment Brand
Founders
“Having been on both sides of the artist-manager relationship, I know how much trust it takes to place your career in someone else’s hands.
We take that responsibility incredibly seriously. Our clients are exceptionally talented people, and it is honestly a privilege to be part of their world.”
Justin Girdler · Founder
“For me, duty of care means creating the space for clients to be honest, ask for help and know their wellbeing will never be secondary to the work.
We are hugely ambitious for our clients, and nothing beats seeing them achieve their goals.”
Kim Butler · Founder
In their words
Working with Kim Butler at Diving Bell has transformed the way I think about my brand.
Writer & Content Creator
Justin is a visionary and someone who is always striving for the best.
Creator & Television Personality
Justin and Kim have created a company which is industry-leading in its approach to talent management.
Talent Director, Public Service Broadcaster
Justin's experience in negotiating a deal is second to none, he seems able to double or triple rates with such ease.
Food Creator & Best-selling Author, 2.5m Following
In an industry that can often feel chaotic, Kim is a calm, steady force.
Director of Communications, International Entertainment Publicity Firm
Working with Justin and Kim has been a real breath of fresh air.
Non-executive Advisor & Entertainment Lawyer
Justin is: proactive, thoughtful, and always one step ahead. I feel genuinely lucky to have him in my corner.
Creator, Broadcaster & Author
Timeline
2009
Justin and Kim meet working at a leading talent agency.
The creator economy is in its infancy. Justin had come from the artist’s side, a former child actor and then signed EMI musician; Kim came up through TV and broadcast production.
2010
Instagram launches.
2011
Justin leaves to set up an independent commercial talent agency.
2012
Facebook reaches 1B monthly users and YouTube surpasses 1M monthly broadcasters.
2014
Serial takes podcasting mainstream and a YouTube creator breaks the book publishing record.
2015
Kim launches her talent management agency.
2016
BBC Three becomes an online only channel.
2017
Diving Bell is founded.
Kim and Justin come together to launch Diving Bell. They build the company they want to work for - independent and founder-led, representing talent with purpose.
2018
TikTok launches.
2020
Diving Bell creator client breaks book sales record.
Debut book beats David Attenborough to top spot on the Sunday Times best-seller list and remains in the top 10 for 13 weeks, breaking a debut author record.
2022
Diving Bell announce first of its kind content development deal with BBC Studios.
2022
Diving Bell client becomes contributing editor of British Vogue.
2022
Diving Bell client podcast wins British Podcast Award.
2022
Diving Bell client surpasses 1 million YouTube subscribers.
2022
BBC Three returns to linear television.
2023
Diving Bell client asked to speak at UN Global Summit.
2023
Diving Bell negotiate global multi-year brand partnership where talent is booked as content creator, consultant, model and performer.
2023
BookTok passes 200B global views.
2024
Diving Bell client performs debut live show at The London Palladium.
2024
Over 40% of YouTube viewing takes place on smart TVs.
2025
Diving Bell client stars in cinema-release.
Universal Pictures releases feature-length documentary about career of Diving Bell client. Justin and Kim feature in the film in their role as management and key contributors to the talent’s success.
2025
YouTube reaches 46 million UK adults monthly, Instagram 38 million and TikTok 56% of UK online adults.
Podcasts are listened to by more than half the UK population weekly.
2026
Diving Bell client takes live show around world.
Diving Bell support in developing a live show based on the client’s global social channels. Show travels to SXSW Texas, New York and Content Summit Sydney.
Today
Recognised industry leaders.
Kim and Justin speak regularly across industry events and sit on advisory boards including 10 Downing Street’s Digital Creator Strategy Board, Creatorfest’s Creator Advisory Board and the Digital Creator Association.
